AAPL

Apple

PRICE + EARNINGS

AAPL · daily price and volume
OFFICIAL CLOSE · Aug 31, 2026$316.85
NEXT EARNINGSOct 29, 2026
EPS ESTIMATE$1.98
52-WEEK RANGE$225.95—$344.57
Aug 31, 2026 · $316.85 · 41.2M shares+37.5% over period
$226$256$285$315$345Q4 · $1.85 EPSQ1 · $2.84 EPSQ2 · $2.01 EPSQ3 · $2.02 EPSAug 31, 2026$316.85 · 41.2MAug 27, 2025Aug 31, 2026

Forecasts

2026

Year-end headcount

LIKELY RANGE165,000–175,000middle 80%
UNCERTAINTY±3,425employees
Sep 1169,610employees

165,000–175,000 range

162,040165,520169,000172,480175,960LAST REPORTED166,000Jun 24Sep 1

Derived from public YES prices · observed Sep 1, 2026

Questions

PRODUCT WINDOW

iPhone 18 release

2026
2027

Derived from public YES prices · observed Sep 1, 2026

Q3 2026 · July 30, 2026

The expected script narrowed—and Creator Studio broke through.

Siri, tariffs and manufacturing were already crowded trades. The surprise came from a topic priced at only 18% before the call.

EPS$2.02

$1.89 expected

EPS SURPRISE+0.13

per share

BIGGEST GAP18%

Creator Studio · said

NEXT SESSION−7.4%

$333.43 → $308.91

THE STORY IN THE PRICES

Apple’s familiar operating script landed. A low-priced creative-software thread changed the shape of the call.

THE SCRIPT

Siri, tariffs and manufacturing carried the highest pre-call prices and were all said.

THE BREAK

Creator Studio was said after a last pre-call trade of 18¢.

EARNINGS WORDS

What the call was about

5:00 PM ET start
CONFIRMEDTariff

96% before the call

5:01 PM ET · +1 min
Start+30 min+60 min

AI, software and silicon

Products

Services, sports and media

Manufacturing and geography